GEO Fundamentals4 min read
SEO and GEO: What Changes, What Stays, What to Do Now
GEO doesn't kill SEO. It changes its role and priorities. What changes, what stays, and what to do now.
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While you read this,
ChatGPT is recommending
your competitors to your customers
Vurto.ai is the first platform that automatically optimizes your visibility on Google AND generative AIs. Dominate AI query results and convert this new audience!
+374
active users
+35%
LLM traffic conversion
+25k
queries analyzed
They know where they stand in AI
The brutal diagnosis
Let's be honest: your current SEO stack
wasn't built for this world
The market has changed faster than your tools. While you handle day‑to‑day emergencies, three problems silently get worse.
Scenario 1
Organic traffic drops overnight
A Google update hits. Overnight, organic traffic is down 34%. Your agency sends a 47‑slide report. Dashboards turn red, but no one really knows what to do — or when to act.
Real impact
-34%
organic traffic in a single night
Scenario 2
The board wants numbers, you have charts
Budget review is coming. The CFO asks: “Concretely, how much did our SEO investments return?”. You have impressions, positions, sessions — but no line in the P&L. No provable ROI.
The real issue
Impressions ≠ Revenue
No direct link to sales
Scenario 3
Your agency ships slides, not results
You pay €8,000/month for technical recommendations your team never has time to implement. Backlog grows, opportunities vanish, and each quarter you repeat the same loop — audit, slides, no implementation, frustration.
The vicious cycle
Audit → Slides → Backlog → Nothing
€8,000/month for PDFs
Do these three scenarios sound familiar? There is a way out
Three ways in
Where to start, depending on your job
Whether you sell products, run marketing or manage clients, Vurto starts from your questions.
You sell products
Group your product pages, measure each group in AI answers and check that your rewrites pay off.
- Product groups
- Two groups, or one group at two dates
- Catalogue served as Markdown to AI bots
You run marketing or SEO
Track visibility, share of voice and perception per engine, then push the numbers into your reports.
- Brand perception by theme
- Sources AIs read and cite
- Looker Studio, exports, API
You manage clients
One project per client, reports under your own brand, and before/after comparisons to show in review meetings.
- Up to 50 projects
- White-label and custom domain
- Brand comparisons over time
AI metrics
Understand how AI sees your brand
Vurto tracks the metrics that matter in AI answers, engine by engine.
A ChatGPT answer, read by Vurto
Sample data
Which cordless vacuum for a flat with a cat?
For a flat with a pet, the Nordhaus V8 is the one most often recommended: anti-hair brush and HEPA filter. The Vélia Air is lighter, but its battery life is short. The Arlo S2 also shows up in comparisons.
- Nordhaus V8Recommended
- Vélia Air· Your brandCited, not recommended
- Arlo S2Passing mention
- Kemp K9Missing from the answer
Position
2
Sentiment
58/100
Sources cited
3, none of your pages
Suggested action · Publish a battery-life comparison82Gap Score
Powerful Features
Everything you need to dominate LLMs, no fluff
A complete platform to make your site readable by AIs, measure your visibility and take action
Distinguish mentions from recommendations
We are integrating OpenAI’s Decisions API to refine how we interpret AI answers: brands mentioned, recommended or advised against. This integration is experimental.
New
Make your site readable by AI agents
Vurto automatically publishes Markdown and JSON-LD versions of your pages to boost your chances of being picked up by ChatGPT, Claude, Perplexity and others.
Automatic Markdown & JSON-LD
Structured versions of your pages and product sheets, generated and published for you — without changing your URLs.
REST API & MCP server
Connect Vurto to your agents and workflows to automate end to end.
AI bot tracking
See which AI bots actually visit your site and check whether your robots.txt allows them.
Prioritized actions
Recommendations ranked by impact, plus ready-to-publish SEO/AEO content.
AI Visibility
Precisely measure your presence in AI answers, engine by engine.
- Measure your visibility across your brands, products, categories and keywords
- See where you appear, where you're absent, and against which competitors
- Track performance engine by engine (ChatGPT, Claude, Gemini, Perplexity)
- Scores, trends, share of voice and positions in dedicated dashboards
Key features
Turn AI answers into new customers
Find the prompts that matter, track your ranking and act before your competitors do.
What AIs think of you, theme by theme
Vurto rereads the answers already collected and extracts what AIs praise and criticise you for: quality, price, service, trust… Each theme gets a sentiment score out of 100, next to your competitors' average.
- Editable themes, re-aggregated at no credit cost
- Compare two analyses
- Shareable PDF report
Pro, Business and Agency plans
Brand perception
Sample data
Vélia Competitor avg.
- Product quality71
- Value for money64
- Customer service48
- Reputation and trust69
- Innovation57
Perceived strengths
- Light, easy to handle
- Well designed
Perceived weaknesses
- Battery life seen as short
- After-sales rarely cited
Product groups, and before/after proof
Sort your products into groups, then compare two groups on the same day — reworked pages against a control group — or the same group at two dates. Read the gap per AI and per persona. Same logic for brands: two brands head to head, or one brand over time.
- Product groups
- Brand comparisons
- Prompt × AI matrix
Compare two groups
Sample data
A · Control group B · Rewritten pages
- ChatGPT+15 pts22%37%
- Gemini+9 pts31%40%
- Claude+11 pts18%29%
- Perplexity+7 pts26%33%
Gap B − A+11 pts
The sources AIs read, and the ones they cite
Domains and pages retrieved then cited by each engine, sorted by type: reviews, marketplaces, media, video, communities. You know where to be present, and you can read the exact content of cited pages.
- Retrieval and citation rates
- Social media citations
- Content of cited pages
Source intelligence
Sample data
| Domain | Type | Citation |
|---|---|---|
| youtube.com | Video | 38% |
| amazon.com | Marketplace | 31% |
| rtings.com | Media | 27% |
| reddit.com | Community | 22% |
| trustpilot.com | Reviews | 14% |
A ranked action plan, and the content to carry it out
Every gap becomes an action, ranked by Gap Score: your own pages, editorial, reference sites, reviews. Vurto then drafts the guide, FAQ, comparison, article or landing page, with its JSON-LD.
- Actions ranked by impact
- 5 content formats
- Semantic page analysis out of 100
Action plan
Sample data
- 82Gap ScoreBattery comparison: Vélia Air vs Nordhaus V8Your pages
- 74Gap ScoreGet reviewed on rtings.comReference
- 61Gap ScoreAnswer Reddit threads on battery lifeCommunity
Vurto Copilot: you ask, it prepares, you approve
The built-in agent reads your data, explains what moved and prepares the next step: launch an analysis, create a prompt or a persona, generate content, schedule, export. Nothing that costs credits runs without your approval.
- Knows which page you are on
- Actions confirmed one by one
- 7-step setup assistant
Vurto Copilot
Sample data
Why is Nordhaus ahead of me on ChatGPT this month?
Across 48 prompts, ChatGPT cites Nordhaus 31 times and you 19. The gap comes mostly from battery-life questions: 3 of the 4 cited sources are comparisons you don't appear in.
Generate a “battery life” comparison4 credits
Costly actions are always confirmed before they run.
Shopify app
Your Shopify store, recommended by AI
The Vurto Shopify app connects your store to Vurto with no setup: your account is linked at install and your credits are refilled every Shopify billing cycle. Run your AI visibility analyses from the Shopify admin, then rewrite and publish your product pages without leaving the store.
- Analyses launched from the Shopify admin: pick your topics, prompts and AI engines
- Product pages rewritten for AI, reviewed, then published in one click
- Full history of every run: engines, personas, recommendations and content
Shopify admin · Vurto
Sample data
Vélia Air · Cordless vacuum
Before
Lightweight cordless vacuum. Long-lasting battery. Comes with 2 tools.
Rewritten for AI
Vélia Air, lightweight cordless vacuum for small homes
1.4 kg, built for flats and stairs. Battery life, filtration and accessories covered point by point, with an FAQ at the end of the page.
SEO meta · Vélia Air cordless vacuum: light, easy to handle, ideal for flats.
Tagscordless vacuumlightweightsmall homesstairs
You review and edit before anything is published.Publish to product
What the Shopify connector does for your store
Analyses from the admin
Choose your topics, your prompts and the engines to query (ChatGPT, Gemini, Claude, Perplexity…). The credit cost is known before you launch.
Product pages rewritten
Description, title, SEO meta, tags, product type and vendor: Vurto rewrites the page so an AI can understand and cite it. You review, then publish to the Shopify product.
Articles and pages published
Guides, FAQs, comparisons and landing pages generated by Vurto go straight to your store's blog or pages, as a draft or live.
Business and Agency plans
A catalogue agents can read
Import your whole Shopify catalogue to track products by group, and serve a Markdown version of your pages to AI agents with one Liquid block in your theme.
New
The Vurto MCP is live
Vurto's MCP server gives your assistant 16 tools: brand report, competitors, sources, action plan, AI-bot visits, robots.txt audit, page analysis. One-click OAuth in claude.ai or ChatGPT, or a personal token. The same data is available through the REST API and Looker Studio.
- claude.ai, ChatGPT, Claude Desktop and Code
- Cursor, VS Code, Windsurf
- 4 ready workflows: weekly pulse, engine scorecard…
See the Business planBusiness and Agency plans
MCP · app.vurto.ai/mcp
Business · Agency
Get me our AI visibility trend over the last 30 days→ get_brand_report(from: -30d, llm_code: "*")
Exposed tools (16)
get_brand_reportcompare_competitorslist_source_domainsget_source_contentget_actionsget_agent_visitsaudit_robots_txtanalyze_page+ 8
ClaudeChatGPTCursorVS CodeWindsurf
Integrations
Reports ready to share
Turn AI visibility data into clear reports for your team and your clients.
Excel and PDF exports
Export your analyses in one click to share them or rework them in your own tools.
Looker Studio
The Vurto connector feeds your Looker Studio dashboards across all your projects.
REST API
Pull your reports, competitors, sources and actions to automate your reporting.
Google Analytics 4
Match your AI visibility with the traffic that actually comes from LLMs.
The Vurto.ai StrategyBoost your strategy
Boost your strategy
with the help of AI
Our tools analyze major LLMs to give you a competitive edge on product recommendations
Analyze your AI visibility
Monitor how LLMs like ChatGPT, Claude and Gemini recommend your products compared to competitors.
- Mention tracking (top positions, mentions or absence)
- Competitor comparison
- Position comparison across LLMs for your brands, products, categories
AI Analysis
1st positionMentionsAbsent / Not ranked
ChatGPT
Gemini
Claude
Perplexity
Total analyses: 61
Optimize your content with advanced AI
Receive personalized recommendations to improve your positioning on AI queries in your industry.
- Suggested content to create or update
- Product sheet optimization
- Influence strategies
Optimization
Three-axis strategy
1. Content
Unify messaging on legal and commercial guarantees and centralize temporary promotional offers on a single source page.
2. Technical
Deploy precise semantic markup to lock in your prices and fix technical blind spots of some AIs.
3. Influence
Leverage your network of local advisors to generate geo-localized social proof.
Prompts
AI platforms are becoming the new search engines.
Track the prompts that define your brand.
Which cordless vacuum for a flat with a cat?
Best sunscreen for sensitive skin?Which online bank for freelancers?
Which mattress for back pain?
Which cordless vacuum for a flat with a cat?
Best sunscreen for sensitive skin?
Which online bank for freelancers?
Which mattress for back pain?Which sustainable sneaker brand?Best invoicing software for small businesses?Which SEO agency in London?Which food processor to buy in 2026?Which sustainable sneaker brand?Best invoicing software for small businesses?Which SEO agency in London?Which food processor to buy in 2026?Which health insurance for a family of four?Which e-bike for commuting?Best family hotel on the coast?Which CRM for a B2B startup?Which health insurance for a family of four?Which e-bike for commuting?Best family hotel on the coast?Which CRM for a B2B startup?374 active brands and e‑commerce sites
374 brands and e‑commerce sites can't
all be wrong.
Here are real numbers, real names, and a live activity stream of what Vurto.ai is doing for its customers right now.
€2.3M
Additional revenue this month
across all active customers
+40%
Generative AI visibility
average at D+30
89%
Customer satisfaction
after 60 days of use
0
Refunds requested
among completed onboardings
“By D+28, our CFO called to ask what we had changed. For the first time in 4 years I could answer with a precise number: +43% organic revenue. Not positions. Not impressions. Real euros.”
SM
Sophie M.
E-commerce Director · Fashion retailer · €120M revenue
“My SEO team was skeptical at first — they thought Vurto.ai would replace them. Today, they are the first to defend it internally. They finally do strategy. No more tickets, no more backlog, no more frustration.”
ML
Marc L.
CMO · Beauty pure player · €75M revenue
True story
“I was about to request a refund at D+25. My Customer Success convinced me to wait 5 days. At D+31: +41% revenue. The Vurto.ai curve isn't linear, it's exponential.”
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Vurto.ai client
E‑commerce · Retail
Security is
our priority
We take the protection of your data very seriously. Your trust is our absolute priority.
Encrypted data
AES-256 encryption for all your data
Hosted in Europe
GDPR compliant secure servers
Secure access
2FA authentication available
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No modification of your content
Get started in
3 simple steps
Step 1
Create your account
Totally free, it will only take three minutes.
Step 2
Connect your products
Add your products or import your catalog to start tracking.
Step 3
Analyze and optimize
Get a clear view of your AI visibility and improve it with our recommendations.
Analyzed LLMs
We integrate the largest AI models in the market
OpenAIGeminiClaudePerplexityMistralDeepSeekGrokAI OverviewSimple Pricing
Flexible plans, unmatched value
Choose the plan that fits your needs. Change or cancel anytime.
MonthlyYearly-20%
⚙️
Standard
For small teams or regular projects wanting to leverage LLM analysis in a stable and performant way.
99.00€excl. VAT /month
118.80€ incl. VAT
- 4 AI Models
- 1 Maximum projects
- 500 Requests per month
- 500 Tracked prompts
- Visibility ranking
- Google Analytics connection
- SEO/LLM comparison
- Content writing based on recommendations
- Persona management
- Analysis scheduling
- Other AI models (upon release)
- Pricing analysis
- Product Requests
- Brand Requests
- Category Requests
- Keyword Requests
- LLMs.txt + robots.txt
- AI crawler settings
Popular
🚀
Pro
The formula adapted for advanced e-commerce teams who want to cross their internal data with Vurto.ai analyses.
199.00€excl. VAT /month
238.80€ incl. VAT
- 8 AI Models
- 3 Maximum projects
- 3000 Requests per month
- 3000 Tracked prompts
- Visibility ranking
- Google Analytics connection
- SEO/LLM comparison
- Content writing based on recommendations
- Product sheet rewriting
- Brand perception
- Persona management
- Analysis scheduling
- Other AI models (upon release)
- Pricing analysis
- Product Requests
- Brand Requests
- Category Requests
- Keyword Requests
- LLMs.txt + robots.txt
- Product catalog in Markdown
- AI crawler settings
🔥
Business
The complete solution for brands or agencies wanting to leverage the full power of multi-model AI and industrialize their product analysis.
499.00€excl. VAT /month
598.80€ incl. VAT
- 8 AI Models
- 10 Maximum projects
- 10000 Requests per month
- ∞ Tracked prompts
- Visibility ranking
- Google Analytics connection
- SEO/LLM comparison
- Content writing based on recommendations
- Product sheet rewriting
- Brand perception
- Persona management
- Analysis scheduling
- Other AI models (upon release)
- Pricing analysis
- Product Requests
- Brand Requests
- Category Requests
- Keyword Requests
- LLMs.txt + robots.txt
- Product catalog in Markdown
- AI crawler settings
- API access
- MCP access
🏢
Agency
Custom quote plan for teams managing multiple accounts with advanced dashboards and volume needs.
Custom quote
- 8 AI Models
- 50 Maximum projects
- 20000 Requests per month
- ∞ Tracked prompts
- Visibility ranking
- Google Analytics connection
- SEO/LLM comparison
- Content writing based on recommendations
- Product sheet rewriting
- Brand perception
- Persona management
- Analysis scheduling
- Other AI models (upon release)
- Pricing analysis
- Product Requests
- Brand Requests
- Category Requests
- Keyword Requests
- LLMs.txt + robots.txt
- Product catalog in Markdown
- AI crawler settings
- API access
- MCP access
- White label
- Multi-client dashboard
Vurto.ai is the platform that measures and improves your visibility in AI assistant answers (ChatGPT, Perplexity, Google AI, etc.). You see whether your products, brand, or keywords are recommended — and how to climb to the top of answers.
Featured
GEO FundamentalsResource center
From the Vurto desk
Technical tips, comparisons and news to stay ahead in AI answers.
E-commerce
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Brand & ReputationGet started now
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