Vurto Resources

Clients are asking their agency for GEO, but almost nobody knows how to structure the offer. Diagnosis, correction, monitoring: three jobs to bill separately, an operational wall to get past, and hard figures to renew the contract.

ChatGPT, Perplexity, Gemini and Claude do not draw on the same sources to build their answers. A site visible on ChatGPT can stay invisible on Perplexity: GEO starts by treating one engine at a time.

70.6%. That is the share of traffic generated by AI chatbots that arrives on a site with no origin trace at all. Google Analytics dumps it all into the "Direct" bucket, the same one used for a visitor who typed the address from memory.

Out of 680 million citations analyzed, only 14% of cited sites dominate across all AI chatbots. Between ChatGPT and Perplexity alone, overlap drops to 11%: three engines, three distinct selection logics.

Traffic sent by ChatGPT or Perplexity barely accounts for 1% of a site's total traffic, yet it converts up to nine times better than a classic Google search.

Google's AI-generated summaries now appear on 15 to 25% of searches and cut click-through to the sites ranked below by nearly 60%. Understanding what determines who gets cited is now essential.

51% of B2B software buyers now start their research in an AI chatbot, up from 29% a year earlier. Human traffic to review sites is collapsing, but their weight in chatbot answers is rising.

YouTube has overtaken Reddit as the social platform most cited by ChatGPT, Perplexity and Google AI Overviews. A video is only citable through its transcript, chapters and description.

Vurto, the Generative Engine Optimization platform built for retail and e-commerce, will exhibit at Tech for Retail on November 30 and December 1, 2026 in Paris, stand V32.

Ahrefs found no citation lift after adding schema.org. Yet 71% of pages cited by ChatGPT carry structured data. Markup is not a shortcut: it is an accelerator of understanding.

Reddit now accounts for about 40% of citations across ChatGPT, Claude, Perplexity and Google AI Overviews. Joining the conversations there beats publishing brand content into the void.

A tradesperson in Lyon types “best plumber near me” into ChatGPT. Local SEO does not disappear with LLMs, but its mechanics change: geography becomes a semantic filter before it is a proximity filter.

Ask ChatGPT or Perplexity any question about a company. Look at the cited sources. LinkedIn shows up in the majority of cases, often near the top. That's not a coincidence, and it's not an algorithmic favor granted to Microsoft, OpenAI's shareholder. It's a question of structure, signal, and trust. LLMs don't choose their sources at random. They weigh information quality, its consistency with other documents, its freshness, its authority. On all these criteria, LinkedIn checks more boxes than almost any other platform. Understanding why is understanding how to produce content there that works for you — even while you sleep.

GEO doesn't kill SEO. It changes its role and priorities. What changes, what stays, and what to do now.

Citation rate, sentiment by LLM, share of voice, mobilized sources: the GEO metrics that actually matter — and the ones to ignore.

E-tailers already have the material LLMs love — but in the wrong format. Your catalog as an AI visibility asset.

A site Google indexes perfectly can be nearly invisible to LLMs. What "readable for AI" really means, and how to audit it.

Before it searches, the LLM identifies what it doesn't know: grounding queries. This hidden layer decides which content it ends up pulling about your brand.

What ChatGPT, Perplexity, and Gemini say about your brand can diverge sharply from your positioning. AI brand perception: a signal almost nobody is tracking.

Thirty years after robots.txt, a new file emerges with the same logic: llms.txt. What it does, how to write it, and why its coherence with robots.txt is decisive.

Your product pages are conversion and ranking machines for Google. They're often unreadable to LLMs. The ten criteria that change that.

Before answering, ChatGPT breaks your question into sub-queries. These query fan-outs decide your AI visibility — and almost nobody is watching them.

SEO measures your position in a list. GEO measures whether AI systems know you, understand you, and recommend you. The diagnosis almost nobody is running yet.