Vurto Resources

Ask ChatGPT or Perplexity any question about a company. Look at the cited sources. LinkedIn shows up in the majority of cases, often near the top. That's not a coincidence, and it's not an algorithmic favor granted to Microsoft, OpenAI's shareholder. It's a question of structure, signal, and trust. LLMs don't choose their sources at random. They weigh information quality, its consistency with other documents, its freshness, its authority. On all these criteria, LinkedIn checks more boxes than almost any other platform. Understanding why is understanding how to produce content there that works for you — even while you sleep.

GEO doesn't kill SEO. It changes its role and priorities. What changes, what stays, and what to do now.

Citation rate, sentiment by LLM, share of voice, mobilized sources: the GEO metrics that actually matter — and the ones to ignore.

E-tailers already have the material LLMs love — but in the wrong format. Your catalog as an AI visibility asset.

A site Google indexes perfectly can be nearly invisible to LLMs. What "readable for AI" really means, and how to audit it.

Before it searches, the LLM identifies what it doesn't know: grounding queries. This hidden layer decides which content it ends up pulling about your brand.

What ChatGPT, Perplexity, and Gemini say about your brand can diverge sharply from your positioning. AI brand perception: a signal almost nobody is tracking.

Thirty years after robots.txt, a new file emerges with the same logic: llms.txt. What it does, how to write it, and why its coherence with robots.txt is decisive.

Your product pages are conversion and ranking machines for Google. They're often unreadable to LLMs. The ten criteria that change that.

Before answering, ChatGPT breaks your question into sub-queries. These query fan-outs decide your AI visibility — and almost nobody is watching them.

SEO measures your position in a list. GEO measures whether AI systems know you, understand you, and recommend you. The diagnosis almost nobody is running yet.