Vurto to Exhibit at Tech for Retail 2026, Helping Retailers Get Cited in Generative AI Answers
Vurto, the Generative Engine Optimization platform built for retail and e-commerce, will exhibit at Tech for Retail on November 30 and December 1, 2026 in Paris, stand V32.
Paris, August 28, 2026
Vurto, the Generative Engine Optimization (GEO) platform built for retail and e-commerce, is exhibiting at Tech for Retail, Europe's retail trade show, on November 30 and December 1, 2026 at Paris Expo Porte de Versailles, Hall 7.2, booth V32.
A shopper types "what running shoe brand do you recommend for a beginner" into ChatGPT or Perplexity instead of Google. They don't get ten blue links to compare themselves. They get an answer that's already been decided, citing two or three brands, sometimes just one. For an e-commerce site or a retail chain, being left out of that answer means disappearing from a purchase channel that already shapes decisions, before the customer even opens a browser.
Vurto was built for this new playing field. The platform continuously monitors how ChatGPT, Gemini, Perplexity and Claude talk about a brand and its competitors, analyzes the sentiment and attributes associated with it, and identifies the sources models cite most often when forming an opinion. It goes further than diagnosis: Vurto converts product catalogs into structured markdown, scores every product page against ten AI-readability criteria, and generates the content recommendations that fill the gaps found in fan-out queries and grounding queries — the questions models ask themselves behind the scenes before answering.
Retail is especially exposed to this shift. Catalogs run to thousands of SKUs, product pages are often mass-generated without ever being designed for a non-human reader, and competition between retailers now also plays out in the invisible: the handful of sentences a model chooses to remember before answering a shopper. A site perfectly ranked on Google can be entirely absent from AI answers, for simple technical reasons — JavaScript not rendered by AI crawlers, unstructured content, no llms.txt file, product pages written to persuade a human but unreadable to a model looking for verifiable facts.
Every year, Tech for Retail brings together the players actually transforming the sector, from agentic AI to personalization to supply chain automation. Vurto will present its approach to GEO applied to retail and meet with marketing, e-commerce and digital teams facing this shift in search behavior.
Join us on November 30 and December 1, 2026, booth V32, Hall 7.2, Paris Expo Porte de Versailles, to see how to turn a product catalog into a source generative AIs cite, recommend and favor.
About Vurto
Vurto is a Generative Engine Optimization platform that helps brands and e-commerce sites measure and improve their visibility in generative AI answers (ChatGPT, Gemini, Perplexity, Claude). Multi-LLM monitoring, brand perception analysis, content recommendations, AI-readability audits and product catalog conversion: Vurto covers the full chain, from diagnosis to action.