Understanding plans, credits and billing
Standard, Pro, Business, Agency: Vurto's 4 real plans, how credits get consumed, the free trial, and how to pick the right pace.
Vurto offers four plans: Standard, Pro, Business and Agency. Every analysis consumes credits, and the number consumed varies depending on the type of analysis and the number of AI engines queried — there's no permanent free plan, but a 14-day trial with no credit card required, so you can test the product before committing.
The 4 plans
The Standard plan, at €99/month, gives access to 4 AI models, 1 project, 500 requests per month and tracking for up to 500 prompts. It's the entry point suited to a brand or site starting its generative visibility tracking on a limited scope. The Pro plan, at €199/month, widens access to 8 AI models, 3 projects, 3,000 requests per month, and unlocks assisted product page rewriting. The Business plan, at €499/month, goes up to 10 projects, 20,000 requests per month, unlimited tracked prompts, and gives access to the REST API and MCP server to connect Vurto to your own tools. The Agency plan, quote-based, is built for agencies managing many clients: up to 50 projects, 50,000 requests per month, a white-label offering and advanced multi-client management, suited to the agency mode covered in its dedicated lesson.
How credits get consumed
Every analysis — whether it's a prompt sent to an AI engine, a semantic scoring analysis, or a detailed analysis — consumes credits within your plan's monthly request quota. The number of credits consumed depends on two main factors: the type of analysis performed, and the number of AI engines queried at once. Querying a prompt across four engines costs more than querying just one, which is why the number of available AI models and the monthly request volume scale together from one plan to the next: the more engines you have active, the more requests each analysis wave consumes, for the same number of tracked prompts.
What Pro and Business actually unlock
Beyond quota numbers, two features are worth a close look when choosing a plan. Assisted product page rewriting, unlocked from Pro up, makes full sense once you've reviewed the semantic scoring: it lets you act directly on the weak criteria identified rather than starting from a blank page. The API and MCP server, reserved for Business, are useless to a team with no need for automation or external integration — in that case, it's better to stay on Pro and reassess later, once that need becomes concrete, rather than paying for a feature that won't get used.
The 14-day free trial
Vurto offers a 14-day free trial, with no credit card required at signup, to test onboarding, the automatic site analysis, prompt generation and the first dashboard results before choosing a paid plan. It's a chance to calibrate the number of prompts and engines you actually need for your tracking before committing to a monthly quota. To make the most of this trial period, follow the steps described in Getting started with Vurto.
Choosing your plan based on catalog size
The main criterion for choosing between Standard, Pro and Business isn't just available budget, but the number of elements to track in parallel — brands, categories, keywords and products — combined with how many AI engines you consider essential. A site with a small catalog and a single brand to track is often well-sized on Standard, even if 4 models rather than 8 limits per-engine granularity. An e-commerce site with several categories and an interest in assisted product page rewriting finds more value in Pro. An organization managing several brands or projects, or wanting to automate its reporting via the API and MCP, should aim for the Business plan, the only one unlocking these technical features along with unlimited prompts.
A concrete benchmark for estimating your consumption
To estimate whether a plan holds up, start from the number of prompts you plan to actively track, multiply by the number of AI engines queried each wave, then by how often waves run in a month. An account tracking 100 prompts across 4 engines, with a weekly wave, consumes on the order of 1,600 requests a month just on base tracking — beyond the Standard quota, which would push toward a Pro plan even with a modest-sized catalog. This calculation stays indicative since the exact cost varies by analysis type, but it helps avoid mid-month surprises.
What really separates Pro from Business beyond price
Between Pro and Business, the price gap reflects less a simple volume increase than a change in the nature of usage. Pro is still designed for a team steering its tracking mainly from the web interface, with a comfortable number of projects and requests for several categories or brands. Business is aimed at an organization whose GEO tracking becomes a data flow to integrate elsewhere — automated reporting, connecting to other tools via the API and MCP, unlimited prompts so you no longer have to trade off coverage against quota. The choice between the two shouldn't come down to comparing monthly request counts alone, but to asking whether the team actually needs to get data out of Vurto to use it elsewhere.
Adjusting your testing pace
The monthly requests available need to be split between the number of tracked prompts and how often analysis waves run. Tracking 500 prompts across 4 engines on every wave quickly eats through a Standard quota if waves run too often; in that case, it's better to trim active prompts down to the most strategic ones, or space out analysis waves, rather than upgrading plans by reflex. Conversely, if your monthly quota is never reached even as your catalog grows, that's a signal that a higher plan could unlock more coverage (more engines, projects or prompts) without changing your tracking habits. Good practice is to review this sizing roughly every quarter, especially after a significant addition of products, categories, or opening a new project.