SEO/GEO strategy

Moving from understanding to a content and link-building plan that lasts.

14 lessons

1. 01

   Understanding search intent

   Informational, navigational, transactional, or comparative: identifying the intent behind a query determines which content format actually stands a chance of being seen, read, and cited.

2. 02

   Finding keywords with Google Search Console

   Search Console reveals the queries already generating impressions for your site: a step-by-step method for turning this free data into prioritized content topics.

3. 03

   Finding keywords with free tools

   Autocomplete, People Also Ask, and Google Trends: three free tools for mapping a topic, capturing real search language, and avoiding themes in decline.

4. 04

   Thinking in entities, not just keywords

   An entity is an object engines connect within a knowledge graph, beyond keywords. What this concretely changes about how you organize and write content.

5. 05

   Site architecture: the Hub & Spoke model

   A pillar page surrounded by interlinked spoke pages: why this architecture model serves classic SEO and visibility in generative engines alike.

6. 06

   The pillar page

   The role, typical structure, and length of a pillar page: the reference content that covers a broad topic and routes traffic to more specific pages.

7. 07

   The spoke page

   A spoke page covers one precise sub-topic in depth and links back to the pillar: typical structure, length, and why GEO tends to favor citing this format.

8. 08

   Internal linking

   Relevant anchors, shallow click depth, authority distribution across pages: internal linking best practices for both SEO and GEO, explained simply.

9. 09

   Link building for a small business

   Local press, partnerships, qualified directories, link-worthy content: a realistic, budget-friendly link building strategy for a small business.

10. 10

    The off-site signals that matter

    Customer reviews, forums, press, social media, directories: how much weight do off-site signals really carry for your visibility in AI answers?

11. 11

    Local SEO: the fundamentals

    Google Business Profile, NAP consistency, customer reviews, local pages: the essential foundation of local SEO, before even thinking about GEO.

12. 12

    Local GEO: getting recommended by AI near you

    How generative AIs handle local queries like "the best X near me", and what actually drives their recommendation for a local business.

13. 13

    Multimodal content: images, video, audio

    Alt text, captions, transcripts: how to make your images, videos and podcasts genuinely usable by generative AIs and search engines alike.

14. 14

    Glossary: every GEO and generative AI term

    AI visibility, prompt, persona, visibility score, share of voice... the essential definitions, in plain language.