A system built to last

Turning GEO into a real acquisition channel, not a one-off effort: routines, metrics, action plan.

6 lessons

1. 01

   The weekly GEO workflow

   A simple ritual to keep every week: measure your AI visibility, review your competitors, and keep publishing without ever losing the thread of your GEO strategy.

2. 02

   The KPIs that matter

   Visibility score, share of voice, citation rate, AI traffic in GA4: the four indicators worth tracking and how to connect them to real business goals.

3. 03

   The mistakes that kill your progress

   Content that's too generic, giving up after two weeks, tracking only one AI engine: the most common traps that quietly stall a GEO strategy.

4. 04

   GEO as an acquisition channel

   GEO should be run as a full acquisition channel, with its own budget and goals, integrated into your SEO, paid and social mix, not as a standalone project.

5. 05

   The future of GEO

   AI agents that browse and buy on the user's behalf, emerging standards like llms.txt: what current signals suggest, without overstating certainty.

6. 06

   The 90-day GEO action plan

   Three months, three phases: technical foundations, first GEO-ready content, then scaling up. The sequenced plan that ties the whole training together.